In Typography 3, I created a paper promotion book for French Paper’s Glo Tone line. Aequorea victoria, also sometimes called the crystal jelly, is a bioluminescent hydrozoan jellyfish, or hydromedusa, that is found off the west coast of North America. This species is thought to be the discoverer of green fluorescent protein (GFP). Connecting the bright and bold colors of Glo Tone paper with the fluorescent colors in the chemistry of Aequorea Victoria blended together perfectly.
Lightweight Vodka is an original alcohol that I created in fun to play on the fact that I am a “lightweight” when it comes to drinking. I wanted to create a unique, fun and girly alcohol that ladies could relate to. I chose to create my own logo with hand written typography and use colors that were bold yet still feminine. A secondary graphic of a bow was used to give that girly feel.
The Ouija board, also known as a spirit board is a flat board marked with the letters of the alphabet, the numbers 0-9, the words “yes”, “no”, “hello”, “goodbye” and various symbols and graphics. It uses a planchette to indicate the spirit’s message by spelling it out on the board during a séance. I revamped the original Ouija board and tried to make it more unique and uplifting with more peaceful and bright colors.
With chocolate being one of my favorite sweets, I recreated the identity system for See’s Candies. See’s is a well-known brand that specializes in delicious chocolate candies. Their packaging has not changed over the many years and lacked some of the sophistication that it deserved. Keeping the equity with brand colors and checkerboard pattern, I used handwritten typography to enhance the logo and modernize the brand.
In Typography 4, I created a Type Conference book about Arabic typography and how it has modernized over the years. Arabic is a name for what are traditionally considered the descendants of the Classical Arabic language of the 6th century. There is a large variety of Arabic that is spoken and written, stretching across the Middle East, North Africa and East Africa. The book takes you on a journey of how Arabic typography started and how it has evolved and modernized in the present day.
Nike Inspire is an application for any smart phone along with brochures and posters that will give you inspiration and motivation to workout and strive to be healthier. Blending Nike with a motivational/fitness application for your phone seemed very realistic and practical with the rise of apps at your fingertips. Keeping the equity of Nike’s signature swoosh logo but adding a twist with wording for the logo was very important as well as using a strong and bold color.
THE DRUNKEN GOAT
Recreating the packaging and identity for The Drunken Goat Cheese was fun and different. This all natural, semi-soft cheese from Spain's Murcia region gets its name from a process in which the cheese makers immerse it in the local Doble Pasta wine for three days before aging it for 75 days. The result is a deep violet rind and a cheese with a rich, creamy texture and a mild yet tangy flavor. The original packaging lacked the fun and character that it deserved. Keeping the equity with the theme of wine color along with cream, I tried to enhance the logo and modernize the brand with a fun goat drinking a glass of wine.
I created typography cards combining Avenir with chemistry. Avenir is a geometric sans-serif typeface that was designed by Adrian Frutigerin 1988 and released by Linotype GmbH, now a subsidiary of Monotype Corporation. The word avenir is French for "future". The font takes inspiration from the early geometric sans-serif typefaces Erbar, designed by Jakob Erbar and Futura, designed by Paul Renner. Frutiger intended Avenir to be a more organic, humanist interpretation of these highly geometric types. I thought blending Avenir with chemistry would be interesting and unique.
Kingston’s Jamaican Meat Market is a deli that I imagined would be located in Kingston, Jamaica. After visiting Jamaica I loved the laid back and “irie” vibes that they had there. I thought it would be fun to create the identity system and packaging at a more cultural and organic approach. Using hand lettered type, patterns and reggae colors helped created the island vibe and feel.